Small Business Saturday with Fit Northwest

Owner Name:  Erica Bjella and Emily McNabb (sisters)
Business Name:  Fit Northwest
Business Based in:  Washington
Website:  FitNorthwest.Etsy.com
Social Media Accounts:   Instagram
Hashtags Used:  fitnorthwest

What products or services do you offer?
We create non-slip headbands to fulfill all your fitness hair hopes and dreams. Whether you are running, spinning, hiking, or yoga-ing this headband will STAY PUT. It keeps your hair out of your face and sweat from dripping down your forehead during the hardest workout you can imagine. Whatever activity you enjoy most we have created the perfect no-fuss, no–muss headband for you!

How long have you been in business?
A little over two years.

What inspired you to start your own company?
We are sisters born and raised in the Pacific Northwest; former collegiate athletes, late-night crafting buddies, and weekend outdoor adventurers. We tried for years to find that elusive perfect-fitting headband. Our search too often left us wondering, “Why do these things always slip off? Do I have a weird shaped head?!” {Don’t worry we’ve all thought it at one point or another}. We kept coming up empty so one night after we finished up at our local gym we decided to take matters into our own hands and Fit Northwest was born.

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Do you have a mentor or someone who inspired you?
Growing up our mom always included us in her small crafting company. We would go with her to local bazaars and craft shows and always had a blast. We like to think of our business as a continuation of what our mom started when we were little. She gave us the passion to create and the know-how to turn it into a business.

Favorite part of owning your own company?
Really, being able to keep our families as a the main priority in our lives. We both have young kiddos so we love being able to work around their schedules. Most of our business-retaliated work happens after bedtime! Also we are sisters but we are really best friends too so just being able to spend so much time together is so fun! We just love being able to hang out together and call it ‘work’!

What is an obstacle that you found you were unprepared for?
Just how much time we ‘could’ be dedicating to our business. There are always more things that we ‘could’ be doing or ‘should’ be doing but we aren’t willing to sacrifice the things that are most important to us in life. It’s easy to feel guilty that we aren’t’ dedicating more time to growing our business but keeping our priorities in line helps to manage our expectations.

How do you put your business out there?
Our headbands are sold primarily through our Etsy shop. They have an awesome platform that makes it easy for us to connect with people that are looking for great workout accessories!

What mobile apps/online resources help your business the most?
We love using Google Docs and Sheets. Being able to have us both access all our important documents wherever we are has been great!

What are your favorite tools to help with workflow and organization?
Mostly our classic calendars. We sit down together every now and then and find those pockets of time that we can use to work together. Between our calendars and our Google Docs we are pretty much set to go. Also, Etsy has an awesome seller app that makes tracking sales, inventory, and customer conversations very efficient.

Fit Northwest

How do you maintain balance in life?
By making sure that we know what our priorities are in life and then using our time accordingly. We both view being a wife and mother as our primary responsibilities so we do our best to schedule work nights around family activities and, as I mentioned before, most of our work happens after our kiddos are in bed for the night.

Any words of wisdom for people looking to launch a business of their own?
If your want it then come up with a plan a make it happen! When we first started talking about launching our business we were really excited about all of the possibilities. Getting our plan down on paper and adding timelines was super important when it came it turning that dream into reality. Also, surround yourself with people that are on-board with your goals and dreams. Our husbands have been so great about giving us to the time we need to dedicate to our shop. There is no way we would be where we are now without their support! Thanks hubbies!

Anything else you would like people to know about your business?
Just that every headband we sell is handmade by us. We personally manage every detail, from supplies, to creating the headbands, to answering all messages that are sent our way. We love having the chance to create something that makes life better for people and we hope that you will give our headbands a try!

Is there a coupon or discount code you would like to provide for readers to use?
FITNW15 for 15% off 3 or more headbands.  FitNorthwest.Etsy.com

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