“Not everyone likes me, but not everyone matters.” – Unknown Origin
This is something I personally have not had too much care about. From an early age I found a lot of people did not like me, so I was able to stop being concerned with the opinions of others at an early age.
Granted there are some situations in which I care, but mostly no.
The certain advantage I have found is that the relationships I do develop beyond acquaintance level are far more worth it. People actually know me and if the do like me it is much more likely to be genuine. I can appreciate that.